The Parlour Midtown – NOW OPEN!

New York, NY, April 6, 2010 – Infinity Real Estate LLC, an INFINITY GROUP Company, announced today that The Parlour Midtown, a 7,000 SF Irish “Gastro-Pub” has opened its doors at 247 W. 30th Street – a mixed-use loft office property owned and managed by Infinity Real Estate.

Since signing a lease in August of 2009, John Kelly and Sean McCarthy (also of the Parlour West Side) have carefully crafted what they describe as ‘the next generation of the Irish Bar’.  Designed by Ireland-based Berington Group Interior Design, the décor is sleek and modern – the space features 20 foot ceilings, a 20 seat black granite bar top and plush leather banquettes throughout.  Between the main floor dining and bar area, the mezzanine, and the private party room downstairs, the facility houses 220 guests.   The signature artistic element of the restaurant are oversized satirical portraits of famous Irishmen like Oscar Wilde Bono of U2 fame, which round out the bold, yet understated Irish theme.

Now open for lunch and dinner, The Parlour Midtown, led by French-Canadian chef Jacques Belanger will offer standard Irish fare (fish and chips, shepherd’s pie), along with more unique bar snacks (crispy duck gizzards, smoked salmon boxty), and a high-end line of steaks, lamb, and fish.  On tap, Guinness is served beside local IPAs from New York breweries and renowned wine expert Andre Compeyre, pairs the pub’s menu with a great selection of wine.

Media guru Daryn Mayer, on his experience at The Parlour Midtown, said “The Parlour space is fabulous, the food is delicious.  I like the brand concept of a gastro spin on the Irish pub.  The diverse menu gives the restaurant the ability to market their culinary uniqueness to all who enjoy excellent food and drink, fair prices, along with a welcoming staff in a magnificent Midtown space.”  The opening of The Parlour Midtown adds another exciting element to a property that has recently seen the completion of a $3M capital improvement program. During that same period, over 30,000 square feet of space was leased to a diverse tenant mix ranging from PR firms to post-production companies, further solidifying W. 30th Street and the Midtown South/Penn Plaza market as a desirable location for the creative tenant.