Leading Sustainable Fashion Brand Leases Ground Floor of Infinity’s 353 Newbury Street

Boston, MA – July 17, 2019 – Infinity Real Estate (“Infinity”) announced today that they have signed a ten-year, ten-month lease with leading sustainable fashion brand Reformation at Infinity’s 353 Newbury Street property, located in the heart of Boston’s Back-Bay neighborhood. The lease is for the 2,850-square-foot ground floor retail space at the property that fronts the premier shopping corridor.  

For over 10 years, Reformation has been dedicated to transforming harmful retail practices by leading a sustainable revolution and paving the way for how the fashion industry defines being green. From opening the first sustainable sewing factory in the U.S. to designing low-impact, tech-enabled retail locations, Reformation is committed to pushing the industry forward and furthering their mission of bringing sustainable fashion to everyone.

For over 10 years, Reformation has been dedicated to transforming harmful retail practices by leading a sustainable revolution and paving the way for how the fashion industry defines being green. From opening the first sustainable sewing factory in the U.S. to designing low-impact, tech-enabled retail locations, Reformation is committed to pushing the industry forward and furthering their mission of bringing sustainable fashion to everyone.

Steve Kassin, Managing Partner at Infinity, noted Reformation’s contribution to the Back-Bay’s allure. “Newbury Street is one of the most vibrant commercial strips in Boston and has been so for decades. Retailers like Reformation are the ones who have made it that way and continue to drive the area’s growth. They provide a unique experience for the conscientious consumer that prioritizes style, social and environmental responsibility. I have no doubt that Reformation will help keep Newbury at the forefront of Boston’s retail market.”

Infinity is increasingly aligning with companies like Reformation that share its social responsibility objectives and dedication to environmental and sustainability initiatives.  “We are particularly drawn to retailers and companies that share our ethos on environmentalism and social progress,” Kassin added. “Working with Reformation has truly been a breath of fresh air – their focus, professionalism, and their efforts from the top down to reduce waste, increase sustainability, and provide real financial opportunities to their workforce clearly positions them at the vanguard of progressive companies.”

Infinity is actively searching for additional properties in the Boston metro area for several other retail partners seeking expansion opportunities in the market. The Company is targeting mixed-use properties that offer hospitality, residential or office space above street-front neighborhood retail.

For more about Reformation, please visit: www.thereformation.com.